Subject: {FIRSTNAME},The Benefits Of Trademarking Hello {FIRSTNAME}, Last time we learned what is a trademark? This time we will learn about the benefits of trademarking. Part 2 -------------------------------------------------- It seems like a lot of work to trademark a business or a product, doesn’t it? For many people it can be somewhat of a challenge. For others, especially large companies, the process is simply handed over to their attorneys to go through. Even though it may take some time to develop the perfect trademark and to put it in place, the benefits of having one are quite amazing. In fact, an effective trademark can actually stand out as its own advertisement for your business! Just think of those arches. Think about the Wendy’s girl. You can even picture your favorite Staples logo, can’t you? Just seeing those symbols triggers an instant thought about visiting those locations. You don’t have to be hungry and you definitely don’t have to need staples and pens to want to visit those locations. In effect, you want to create this same type of trademark for your business so that you can benefit from increased advertisement and name recognition just through your trademark. There are additional benefits to registering your trademark too. Remember this isn’t just about creating a great logo, but registering it! The benefits of registering your trademark are many. Here are just a few of the reasons why you can’t forget this step. When you register a trademark, you get protections that come with it. For example, consider these benefits to registering your trademark for its protection benefits that you’ll get: 1. You get to protect the company’s name and logo. That’s your most valuable asset when it comes to your business. 2. You will get the ability to use that trademark around the country as the owner of it. Nationwide ownership is yours when you register the trademark. 3. When you register your trademark, you also help to protect yourself. If someone or another company says that you are using a trademark in some way that infringes on their trademark, they are less likely to be successful in suing you for it if you have it registered federally. 4. In the same boat, if a company comes along with developing another trademark that is just like yours or is similar to yours they can not do this, or at least they can not register it. Once the trademark is registered to you, it is yours. They also can’t claim that they didn’t know because it is registered. 5. In addition to this, a foreign registration provides the same protection. When you register in the United States, you will have more opportunity and a good basis for registering the trademark on an international level as well. When you register a trademark, you are given the future rights to that mark and also to make the mark “incontestable” which is evidence that makes the mark valid. It provides you and only you with the legal and exclusive right to that mark. As you can see, there are several protections that come from registering your trademark. The process is not that difficult and this benefit along is enough to push anyone over the edge of not doing so. For more information about Trademarking, please refer to my website Take Care,